Introduction:
Digital transformation and AI are revolutionizing healthcare marketing, enabling organizations to optimize outreach, understand patient needs more deeply, and engage with stakeholders in new and meaningful ways. This three-day course covers fundamental healthcare marketing principles while diving into advanced AI-driven strategies, digital tools, and platforms that allow marketers to adapt to a fast-changing industry landscape.
Learning Objectives:
By the end of this program, participants will be able to:
- Master healthcare marketing foundations and strategies to attract and retain patients effectively.
- Examine digital transformation’s impact on healthcare marketing and use it to build resilient, agile marketing strategies.
- Incorporate AI for targeted, data-driven marketing in healthcare contexts, enhancing patient experiences through automation and personalization.
- Build digital marketing strategies that leverage advanced technologies for multi-channel patient engagement and outreach.
- Design AI-enhanced marketing plans with predictive analytics and insights to proactively address patient needs.
- Understand key digital tools for healthcare marketing including CRM, social media, and content management platforms tailored to healthcare contexts.
This course provides an in-depth look into how digital transformation and AI reshape healthcare marketing approaches, empowering participants to create innovative, tech-enabled strategies for the future of patient outreach and engagement.
