Introduction
Health-care marketing is set of outreach and communications designed to attract patients who require services for a better health outcome and guide them throughout their health-care journey to achieve a higher quality of life.
Learning objectives
By the end of this program participants will be able to: • Understand Healthcare marketing principles and strategies • Understand commercial marketing to promote healthcare products and services • Determine different healthcare stallholders and ways to engage them • Understand healthcare context effects on marketing strategy • Understand role of digital technology and tools in healthcare marketing • Formulate digital marketing strategies • Formulate healthcare digital marketing plan
Program contents
Day 1
Session 1: Healthcare marketing principles and strategies Session 2: Healthcare promotion of products and services Session 2: Engage healthcare stallholders Session 4: Contemporary healthcare context effects on marketing strategy
Day 2
Session 1: Digital Marketing Foundation. Session 2: Digital healthcare marketing strategies and Channels Session 3: Formulate healthcare digital marketing plan Session 4: Digital healthcare campaign tips and tricks
